Vol. 1 No. 2 (2022): Digital Economy and Digital Transformation Review

Articles

• Study of Consumer Behavior in Understanding and Responding to Content-Based Marketing Strategies

  ASNUR NS

  43-50

  • Pdf

• TACKLING THE NON-COMPLIANCE OF TAXPAYERS ON DIGITAL ECONOMY IN INDONESIA: A RATIONAL CHOICE LITERATURE A Rational Choice Literature

  Leo B. Barus, Yudha Pramana

  29-33

  • Pdf

• CASE STUDY OF CONCENTRATION STRATEGY IMPLEMENTATION IN SMALL AND MEDIUM SCALE MANUFACTURING COMPANIES (SMES)

  DARMAWAN ILHAM

  51-58

  • Pdf

• Analysis of Digital-Based Marketing Strategies to Increase the Competitiveness of Fast Moving Consumer Goods Industrial Companies

  Muhammad Arafat

  35-42

  • Pdf

• THE EFFECT OF CUSTOMER EXPERIENCE-BASED MARKETING STRATEGIES ON BRAND LOYALTY: A STUDY ON THE HOSPITALITY INDUSTRY

  Indra Asaad

  59-68

  • Pdf