Digital Economy and Digital Transformation Review https://scientium.co.id/journals/index.php/deditr <p>This special issue invites papers that investigate how technological innovation and digital transformation contribute to business practices and performances across different industries, countries and regions, and how consumers respond to, involve and interact with such changes. We welcome all types of papers (e.g., conceptual, quantitative and qualitative) that offer new theoretical insights into managing and sustaining technological development, innovation and digital transformation in the post-pandemic era, particularly in the tourism sector.</p> <p>Topics covered:</p> <p>These may include (but are not limited to):</p> <p>The role of big data analytics in generating customer insights.<br />Technological innovation and digital transformation strategies for the tourism, hospitality and service industries.<br />The role of digitalisation in international business and marketing.<br />The role that technological innovation played in sustainable marketing and consumption.<br />Enablers of and barriers to technological innovation and digital transformations.<br />Social impacts and ethical issues of technological innovation and digital transformations. <br />The dark side of AI technology in decision making and service recovery.</p> Scientia Integritas Utama en-US Digital Economy and Digital Transformation Review 2987-2839 Motivation, Commitments and Cultural Learning Environment of Learning Achievement TOEFL Preparation Course Participants in Central University Language Hasanuddin https://scientium.co.id/journals/index.php/deditr/article/view/451 <p>one of the benchmarks for pupil competence can be measured via their studying achievement, that is additionally a prerequisite for a person who desires to work in an company. gaining knowledge of performance finished by way of someone within the teaching and mastering method can have an impact on getting to know effects which can be in accordance with their performance. what is the relationship between motivation, dedication, learning surroundings way of life on overall performance? There are nevertheless few researchers who discover this question. This study aims to determine the effect of motivation, commitment, and learning environment culture on learning achievement (increase in English scores/TOEFL scores) of English course participants at the Language Center of Unhas. This research was conducted at the Hasanuddin University Language Center. The population involved 150 English language course participants (TOEFL Preparation). The number of samples in this study were 100 people from TOEFL Preparation course participants, the number of samples was obtained from the results of the Slovin formula. The sampling technique used is random sampling. Sources of data collection were English language course participants at the Unhas. Data collection techniques consist of subject analysis, observation, questionnaires and literature studies. The analysis technique used is multiple regression analysis. The results showed that all hypotheses were accepted. Based on the test that the variables of motivation, commitment and culture of the learning environment have a positive and significant effect on learning achievement from both partial and simultaneous.</p> Ghofar Ilmi Kristianto Muhammad Ali Andi Aswan Copyright (c) 2023 Digital Economy and Digital Transformation Review 2023-12-27 2023-12-27 2 1 77 82 10.56282/deditr.v2i1.451 THE EFFECT OF PROVIDER EXCELLENT ON PROVIDER CONSUMER SATISFACTION OF PT. PELABUHAN INDONESIA (PERSERO) CONTAINER TERMINAL DEPARTMENT MAKASSAR https://scientium.co.id/journals/index.php/deditr/article/view/410 <p><em>This studies goals to determine and examine how a lot affect the fine of carrier to the level of pride felt through customers who use the services of PT. Pelabuhan Indonesia IV (Persero) Branches Of Makassar box.</em></p> <p><em>The version used in this research are the technique of observation, interviews, questionnaires, and literature look at the use of a Linkert scale and method of determination of the pattern used turned into 93 samples. The technique of evaluation were used more than one linear regression techniques.</em></p> <p><em>The results showed that the fine of carrier which includes Realibility (X1), Responsiveness (X2), warranty (X3), Emphaty (X4), and Tangible (X5) collectively have a fine affect. Wherein the regression equation Y = 2,621 + 0,105 X1 + 0,182 X2 + 0,145 X3 +0,110 X4 + 0,373 X5 . In addition, the F test located that service fine has a large effect on customer pride with a importance level of 0.000 or 0%. but, primarily based on partial test (t), all variables have a large effect on customer pride with a large level for Realibility of 0,042 or 4.2%; warranty of 0,003 or 0,3%; Tangible of 0,000 or 0%; Emphaty 0,040 or 4.0% and Responsiveness of 0,017 or 1.7%.</em></p> Tamara Aulia Abd Rahman Kadir M Sobarsyah Copyright (c) 2023 Digital Economy and Digital Transformation Review 2023-12-27 2023-12-27 2 1 83 95 10.56282/deditr.v2i1.410 Performance Improvement Strategy Through the Business Environment, Product Innovation and Competitive Advantage https://scientium.co.id/journals/index.php/deditr/article/view/456 <h1 style="margin-top: 6.0pt; text-align: justify; tab-stops: 251.25pt;"><span lang="EN-US" style="font-size: 11.0pt; line-height: 107%; font-family: 'Garamond','serif'; color: windowtext;">In an an increasing number of competitive surroundings and clients who are increasingly critical in choosing merchandise, corporations are required to be more progressive in generating a product. there are many competitive strategies to turn out to be market winners, consisting of product innovation techniques. Product development or product innovation is very crucial in cutting-edge market competition. All efforts, the energy possessed via the organization, is directed to produce value as anticipated, because higher effects imply having introduced fee as compared to competition. what is the relationship between commercial enterprise surroundings on SME overall performance thru variables product innovation and competitive benefit? There are nonetheless few researchers who find out this query. research to study the have an effect on of the commercial enterprise surroundings, product innovation and aggressive gain at the performance of SMEs. This kind of studies is a survey. The populace on this look at is all SMEs in Makassar town. The sampling method is easy random sampling with a complete of 300 respondents. The statistical technique used is path analysis. The effects of the studies show that: (1) there's a effective have an impact on of the enterprise surroundings on product innovation., (2) there may be a effective have an effect on of the business environment on competitive advantage., (three) there may be a wonderful impact of product innovation on SME overall performance., (five) there is a high quality effect of competitive gain on SME performance. The practical implications are; (1) SMEs should continue to improve their business orientation by making clearer visions and business goals by preparing longer-term business plans and clearer., (2) Increasing business learning and sustainable competitive advantage by continuously seeking new information, especially from sources of formal activities.</span></h1> Aswad Fahruddin Abd. Rahman Kadir M. Sobarsyah Copyright (c) 2023 Digital Economy and Digital Transformation Review 2023-12-27 2023-12-27 2 1 105 114 10.56282/deditr.v2i1.456 ANALYSIS OF INTERNAL EXTERNAL FACTORS IN BUSINESS DEVELOPMENT STRATEGY AT CV. FERYAL MEDIKA https://scientium.co.id/journals/index.php/deditr/article/view/415 <p><em>The research aims to determine both internal and external environmental factors that affect the company's business by CV. Medicaid in its corporate growth. This study uses qualitative research. Triangulation of three methods—direct observation, semi-structured interviews, and documents—is the method used to collect data. Primary data and secondary data are two types of data sources. EFE Matrix (External Factor Evaluation), IFE Matrix (Internal Factor Assessment), and SWOT Analysis Matrix on CV. Feryal Medika was used to process data descriptively. This study shows that CV. Feryal Medika is influenced by four strengths, four weaknesses, two opportunities and three threats. </em></p> Wahida Nur Fitriani Abd. Rahman Kadir Copyright (c) 2023 Digital Economy and Digital Transformation Review 2023-12-27 2023-12-27 2 1 97 104 10.56282/deditr.v2i1.415 IMPLEMENTATION OF BALANCED SCORECARD AS A STRATEGIC MANAGEMENT TOOL IN FINANCIAL SERVICES COMPANIES https://scientium.co.id/journals/index.php/deditr/article/view/370 <p>The purpose of this study was to analyze the implementation of the Balanced Scorecard as a marketing strategy for service companies. The method used in this research is qualitative. The data generated is descriptive data in the form of written or spoken which can be observed within a certain range from a comprehensive perspective. This study uses a literature study with a content analysis approach. The data used is secondary data in the form of writing sourced from articles and books. The results of the study show the need for a balance of financial and non-financial aspects which include: (a) a financial perspective. A good financial aspect then this indicates the good health of the company's performance, thus creating a positive perception for consumers. (b) Customer Perspective. Service companies need marketing strategies that are in accordance with the target market or market segments. The marketing strategy that can be used is a digital marketing strategy. Digital marketing strategies enable service companies to reach a wider market segment. (c) Internal Business Process Perspective. Service companies need to provide value propositions that are able to attract and retain customers in the desired market segment and satisfy shareholders. Internal business processes can be carried out through innovation processes, operational processes and after-sales services. (d) Learning and Growth Perspective. Service companies need to provide the infrastructure for achieving a financial perspective, a customer perspective, and a process perspective to generate long-term growth and improvement. It is important for a company when investing not only in equipment to produce products or services, but also investing in infrastructure, namely: human resources, systems and procedures.</p> HARIADI Copyright (c) 2023 Digital Economy and Digital Transformation Review 2023-12-27 2023-12-27 2 1 69 75 10.56282/deditr.v2i1.370