Scientia Human Capital and Organizational Behavior

THE ROLE OF INNOVATION IN CREATING DIFFERENCE THROUGH MARKETING STRATEGY

Mukhlisah — 2023-08-04

This study presents an overview of the role of innovation in creating differentiation through marketing strategies among food SMEs in Makassar City. This study was conducted with a qualitative and explorative approach. Informants in this study are MSME business actors. The sampling technique was carried out by snowball. Data was collected using in-depth interview techniques. Then the data were analyzed descriptively qualitatively with data reduction techniques, displaying data and drawing conclusions. The results of the study show that innovation and marketing are interrelated in supporting the sales of MSME products. Innovation is also a differentiator between one MSME and other MSMEs. Innovation can be done through a marketing strategy.

The Influence of Organizational Culture, Compensation and Organizational Commitment on Employee Performance through Job Satisfaction as an Intervening Variable at PT. Bank Muamalat Indonesia Makassar Branch

Aisyah Ulfah Imran — 2023-08-04

This study aims to determine the effect of organizational culture, organizational commitment, and compensation on employee performance from job satisfaction at PT. Bank Muamalat Indonesia Makassar Branch. The research describes the relationship and impact between the variables studied, using a quantitative approach. The sample in this research is 92 respondents. The research data collection method uses a questionnaire that is distributed offline. The data analysis technique used in this study is the structural equation model (SEM) which is operated from Smart PLS. The results of the study state that organizational culture, compensation and organizational commitment have a positive and significant effect on employee performance. Organizational culture, commitment and organizational compensation also have a significant and positive effect on job satisfaction. Likewise organizational culture, compensation and organizational commitment have a positive and significant effect on employee performance from job satisfaction .

Optimization of Company Performance Against Improvement Corporate Key Performance Indicators (KPI).Based on the Balanced Scorecard at the Head Office of PT Pelindo Jasa Maritim

Ina Novitawati — 2023-08-04

With the recovery of economic growth and the Covid-19 vaccination, it is predicted that growth will continue. This optimism is influenced by the Government's continued fiscal stimulus support for the PEN Program and economic stability that is strong enough to support current economic growth. PT Pelindo Jasa Maritim continues to strive for effective and efficient business management with an improvement orientation. The Board of Directors' Performance Assessment is a formal system used to evaluate the performance of the Board of Directors in accordance with predetermined work standards. Performance appraisal can provide an opportunity for the Board of Directors to take corrective actions with the aim of increasing the electability of the company, Directors must be able to overcome challenges and meet customer needs with a series of strategic steps that can help the company fully take advantage of the changes that occur while balancing risks to accelerate growth, so as to produce good performance in accordance with the strategies and targets that have been set. PT Pelindo Jasa Maritim as a professional company, carries out sustainable human resource management and development through increasing international standard human resource qualifications, increasing employee welfare that supports company performance and organizational development that is tailored to the needs and challenges faced by the company as well as implementing a Corporate performance appraisal system (Key Performance Indicator). consists of the following 5 (five) perspectives: Perspective of Economic and Social Value for Indonesia, Perspective of Business Model Innovation, Perspective of Technology Leadership, Perspective of Increasing Investment, Perspective of Talent. Based on the background described above, the researcher can formulate the problems that will be discussed in this study, namely: Optimization of Company Performance on the Improvement of Corporate Key Performance Indicators (KPI) Based on Balanced Scorecard. Based on the SWOT analysis for calculating the SWOT analysis the internal factor of the Marine, Equipment and Port Service cluster is 19, which means that the overall strength of the SPJM is greater than its weaknesses. While the external analysis consists of opportunities (opportunities) and threats (threats) is 8 which means the overall strength is greater than the weaknesses. From the results of the mapping of external and internal conditions, they are in the Growth quadrant, where companies must be able to optimize their strengths to be able to capture all the opportunities that exist in the industry. The position in the TOWS analysis is in the growth quadrant which is very close to the axis lines due to weaknesses that can impact on not being optimal in capturing future opportunities. Based on the TOWS Mapping Matrix, it is in the Growth quadrant, SO Strategy is the main choice while the WO Strategy is taken as a step in consolidating the internal SPJM post-merger. WO Strategy is taken as a step to improve internal weaknesses so that opportunities can be utilized optimally.

IMPLEMENTATION OF DIGITAL MARKETING STRATEGIES IN EFFORTS TO IMPROVE SUSTAINABLE BUSINESS PERFORMANCE

rubson — 2023-08-04

The increasing use of social networks and the way their users communicate with companies on the Internet has given rise to new business models based on two-way communication between companies and Internet users. This study aims to find a model for implementing digital marketing strategies in an effort to improve sustainable business performance. In addition, this study is also to describe the digital marketing strategy carried out by MSME business actors. This research is a combined research (mix methods). Data was collected through questionnaires and in-depth interviews. Furthermore, quantitative data were analyzed to find a structural equation modeling (SEM) model, while qualitative data were analyzed descriptively. The research results confirm that digital marketing strategies can improve sustainable business performance. Digital marketing strategies are widely used by MSME business actors. These include presence on major social media platforms as well as email, SMS, search engine optimization and messaging apps such as Telegram, Facebook Masengger, Instagram and Whatsapp.

THE INFLUENCE OF PRICE AND PRODUCT QUALITY ON PURCHASE DECISION THROUGH E-COMMERCE SHOPEE (CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS

Wisnu Tri Sardi — 2023-08-04

Wisnu Tri Sardi, Rosmaniar, Muh. Ashbar, 2023.Effects of cost and product quality on internet buying decisions (a case study for economics students, Angkaa) A case study involving economics students was used to investigate how product quality and cost influence customer purchasing decisions when shopping online. The research method chosen was a quantitative one. 2020 Economics Faculty students made up the study's population. The sample was created using the Slovin formula, with 87 respondents serving as the number of samples collected using proportionate random sampling. A questionnaire with 8 statements for the pricing variable, 12 for the product quality variable, and 8 for the purchase decision variable was used as the data collection method. and it was determined that every claim was true and reliable. Both primary and secondary data were used. Tools for data analysis include quantitative descriptive analysis, validity testing, reliability testing, multiple regression analysis testing, classical assumption testing (normality, multicollinearity, and heteroscedasticity tests), and hypothesis testing (partial, simultaneous, and coefficient determination tests). employing spss 22. The results of the hypothesis test (t-test) in this study demonstrate that the cost influences business students' online shopping purchasing choices in part. However, simultaneous testing (F-test) demonstrates that price and product quality simultaneously affect purchase decisions made through electronic shopping. Product quality characteristics do not partially influence the online shopping decisions of economics students. Ftable (3.10) > Fcount (26.004) 0.05 and 0.000 respectively, yes.

ECONOMIC SECTOR MANAGEMENT STRATEGY IN THE TOURISM FIELD AT TOURISM DEPARTMENT OF EAST LUWU DISTRICT

Yudho Prasetya Wemben — 2023-08-04

This study aims to analyze the strategy for managing the economic sector in the tourism sector at the East Luwu Regency Tourism Office. Respondents in this study were all employees of the East Luwu Regency Tourism Office and managers of tourist attractions, totaling 10 people using a questionnaire. The data analysis technique used is the SWOT analysis technique which is carried out by identifying strengths, weaknesses, opportunities and threats. SWOT analysis compares external factors such as opportunities and threats with internal factors such as strengths and weaknesses. Internal factors are entered into a matrix called the Internal Strategic Factor Matrix or IFAS (Internal Strategic Factor Analysis Summary). External factors are entered into a matrix called EFAS (Outline of External Strategy Factor Analysis) External Strategy Factor Matrix. After creating a matrix of internal and external strategic elements, we enter the results into the SWOT matrix, which is a quantitative model, and formulate a management strategy. The results of the study show that if the Tourism Office of East Luwu Regency S<O means that the policy direction of the East Luwu Tourism Office is in a growth strategy condition, the opportunity is greater than the existing forces. Growth Strategy (Growth Strategy) aims to achieve growth in both tourism management and regional interests around tourist objects. This can be achieved by building public facilities for tourist objects, improving the quality of human resources managing tourist objects, and strengthening cooperation with business entities and investors in managing tourist objects. Efforts are made to minimize costs to increase profits.

THE EFFECTIVENESS OF THE GRAMEEN BANK SYSTEM IN OVERCOMING NON-PERFORMING LOANS IN MITRA DHUAFA COOPERATION JAKARTA

Maya Aditya Vusvita — 2023-08-04

KOMIDA as a microfinance institution has carried out a non-performing credit control strategy through the grameen bank system. This study aims to analyze the influence of human capital (X1), social capital (X2) and SOP (X3) on the effectiveness of the grameen bank system in controlling problem loans at the Komida Central Office. This research was conducted at the Mitra Dhuafa Cooperative Headquarters Jakarta for 2 months, April – May 2012. The research design used was descriptive and associative. The population in this study were 36 employees of the Jakarta Mitra Dhuafa Cooperative Head Office. Due to the relatively small number of populations that can be reached by researchers as a whole, a saturated sample is used. Data were analyzed by multiple linear regression. The results of the research show that (1) human capital,